The Healthcare Internet of Things Is Entering a Critical Phase

Healthcare facilities can benefit tremendously from “smart,” connected devices. Wearable monitors let patients make fewer trips to the doctor’s office. Surgical instruments can connect up with existing clinical data. Medical devices can monitor not only the patient’s health but their own, reporting any defects that require service. The Healthcare Internet of Things will produce better health maintenance and more informed treatment.

At the same time, people are very concerned about their medical privacy. They also care about the reliability of the treatment they’re getting. Violations of HIPAA provisions on security and privacy can lead to bad publicity and heavy fines. If these “smart” devices are subject to malware and spying, the consequences can be disastrous.

Here’s the bad news: They are subject to those things. Continue reading The Healthcare Internet of Things Is Entering a Critical Phase

The Evolving World of SEO, and its Influence on Marketing

Search engine optimization, at its core, is a simple concept. You build a website and its content with the explicit goal of attracting visitors, a crucial activity in a marketing where your website often becomes the central hub of your promotional efforts.

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The Benefits of Digital Marketing Trends

In today’s age where technology is constantly growing, digital marketing is on the rise too, and shows no signs of slowing down. Not only are there countless ways to promote through electronic media, but even more so, newer ways to market said content are also being implemented. For example, compare Facebook when it was first introduced, to how it’s evolved over the years, and how effective it’s finally become in 2016. Back when the social media site was relatively new, interaction was its main strength, and most people saw it as a way to keep in touch with friends. However, it slowly evolved into a way to advertise and share content. Nowadays, Facebook has become a major marketing tool for businesses and advertisers alike. As important as these digital marketing trends are, though, what are the benefits, especially in 2016?

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Will Virtual Reality Become the Next Digital Marketing Channel?

When Facebook acquired Oculus in March of 2014, no one was certain what to expect. Two years later, at Mobile World Congress 2016, Mark Zuckerberg told the crowd that he foresees virtual reality as a vehicle for social sharing. Virtual reality is not just about gaming anymore.

If he has his way, Zuckerberg’s new team of VR developers will create a virtual world where business meetings take place around virtual campfires and where distant friends engage in three-dimensional conversations.

It seems only logical to acknowledge that virtual reality is poised to become an influential marketing tool. Here’s why:

Continue reading Will Virtual Reality Become the Next Digital Marketing Channel?

Understanding the Customer’s Purchasing Process to Further Your Marketing Aims

 

Understanding your customers is the first step towards fulfilling their aims. Many customers feel like they’re not completely understood by the companies they do business with. A customer might have a certain need or desire which they want to fulfil. However, the products available on the market don’t seem to be doing it for them. Or is it simply that they haven’t hit upon the right product yet? Continue reading Understanding the Customer’s Purchasing Process to Further Your Marketing Aims

The Blend of Social Media and Mobile Marketing Strategies

 

Let’s face it. Today’s companies have too many ways to spread messages about their company. If you’re in the marketing department, then you know that marketing is the way to get the word out about your company. It’s also on your shoulders to help executive management choose where best to spend marketing dollars. It’s easy to get caught up in advertising, special promotions, social media marketing, and branding efforts. These different approaches spread the marketing budget too thin and can have less of an impact than the company might want. Now is the time to blend social media and mobile marketing strategies and meet consumers where they are at. Continue reading The Blend of Social Media and Mobile Marketing Strategies

The Evolving World of SEO, and its Influence on Marketing

Search engine optimization, at its core, is a simple concept. You build a website and its content with the explicit goal of attracting visitors, a crucial activity in a marketing where your website often becomes the central hub of your promotional efforts. Continue reading The Evolving World of SEO, and its Influence on Marketing

The Rise of Snapchat Marketing and the World of IoT

B2B and B2C firms that want to reach digital audiences often study how to diversify their marketing strategy. Historically, they have invested in pay-per-click ads and purchased banner ad time on major websites. Many businesses also invest in mobile marketing, developing content in shorter formats that consumers read on their smartphones and tablets. Continue reading The Rise of Snapchat Marketing and the World of IoT

Digital Marketing Tools for Driving and Monitoring Traffic in 2016

 

Digital marketing can seem rather complex and difficult to manage when you aren’t using tools to assist you. Fortunately, there are a variety of software developers that cater to digital marketing. They provide tools and resources that make monitoring and optimizing marketing campaigns easier. Get to know your data better, understand what it means and drive results through the right digital marketing channels. That’s what good marketing tools can accomplish. Here’s the top digital marketing tools and resources that you need for generating traffic in 2016. Continue reading Digital Marketing Tools for Driving and Monitoring Traffic in 2016

Digital Marketing Trends

Digital marketing involves promoting brands/products through electronic media. You use methods and channels that allow your organization to analyze advertising campaigns and what is or is not working well. Digital media is so omnipresent that consumers can access information anytime and almost anywhere they want. The 3 keys to digital marketing success are:

  • Managed complex customer relationships across an array of channels.
  • Cull value from big data to reach better decisions faster.
  • Initiate and respond to dynamic customer interactions.

Continue reading Digital Marketing Trends