Understanding the Customer’s Purchasing Process to Further Your Marketing Aims

 

Understanding your customers is the first step towards fulfilling their aims. Many customers feel like they’re not completely understood by the companies they do business with. A customer might have a certain need or desire which they want to fulfil. However, the products available on the market don’t seem to be doing it for them. Or is it simply that they haven’t hit upon the right product yet? Continue reading Understanding the Customer’s Purchasing Process to Further Your Marketing Aims

The Blend of Social Media and Mobile Marketing Strategies

 

Let’s face it. Today’s companies have too many ways to spread messages about their company. If you’re in the marketing department, then you know that marketing is the way to get the word out about your company. It’s also on your shoulders to help executive management choose where best to spend marketing dollars. It’s easy to get caught up in advertising, special promotions, social media marketing, and branding efforts. These different approaches spread the marketing budget too thin and can have less of an impact than the company might want. Now is the time to blend social media and mobile marketing strategies and meet consumers where they are at. Continue reading The Blend of Social Media and Mobile Marketing Strategies

The Evolving World of SEO, and its Influence on Marketing

Search engine optimization, at its core, is a simple concept. You build a website and its content with the explicit goal of attracting visitors, a crucial activity in a marketing where your website often becomes the central hub of your promotional efforts. Continue reading The Evolving World of SEO, and its Influence on Marketing

The Rise of Snapchat Marketing and the World of IoT

B2B and B2C firms that want to reach digital audiences often study how to diversify their marketing strategy. Historically, they have invested in pay-per-click ads and purchased banner ad time on major websites. Many businesses also invest in mobile marketing, developing content in shorter formats that consumers read on their smartphones and tablets. Continue reading The Rise of Snapchat Marketing and the World of IoT